The world of crypto and blockchain has long been dominated by male voices. Globally, women still make up less than 30 percent of the global crypto workforce, and even fewer hold leadership roles. Only 26 percent of cryptocurrency investors are female, just 6 percent of CEOs in the industry are women, and women-led startups capture barely 10 percent of venture funding. The structural gap is undeniable.
In the Philippines, the story looks different. Around 9.6 percent of Filipinas own cryptocurrency, around 5.5 million individuals, placing the country second globally in female crypto adoption. Beyond trading, more women are emerging as NFT artists, developers, educators, and community leaders. This grassroots momentum offers a glimpse of what a more inclusive Web3 could look like.
Representation matters not only ethically, but strategically. Research shows that companies with at least 30 percent women in leadership are far more likely to rank among the top tier for financial performance. When women help design products, build platforms, or shape governance, the results are often more innovative, more inclusive, and more sustainable.
A Personal Perspective
When I first encountered blockchain nearly a decade ago, it was not in a boardroom or trading floor. It was through conversations that sparked my curiosity. I did not come from a traditional tech background, yet I found myself drawn to the promise of decentralization and the potential to democratize finance.
Over the years, I often found myself being the only woman in the room, whether in investment discussions, conferences, or early community meetups. That experience shaped how I see the industry today. It reminded me that talent and vision do not come with a gender label, but opportunity often does.
Becoming the first female CEO among the world’s top 10 centralized exchanges has been both a privilege and a responsibility. It reinforced to me that visibility matters. When women see someone like themselves in leadership, it signals that this path is possible and worth pursuing.
Building Pathways for Women
One effort helping close the gender gap is Blockchain4Her, an initiative designed to open more doors for women in Web3. Its goal is not only to spotlight current leaders but also to nurture the next generation of female founders, developers, and educators.
Through training programs, mentorship, and pitch competitions, Blockchain4Her makes technical knowledge and funding more accessible to women-led projects. In 2024, its “Pitch n’ Slay” program gave female entrepreneurs seed capital and mentorship to scale their Web3 startups.
Recognition is another driver. At the Southeast Asia Blockchain4Her Awards in Bangkok, Filipina leader Bea Llana was honored for her work with Sovrun and OpenVerse PH—advocacy that has created opportunities for young Filipino developers to join global conversations.
These platforms matter because visibility inspires. When women like Llana are celebrated, they show others that Web3 is not just open to them—it can be shaped by them. In the Philippines, Blockchain4Her has also partnered with grassroots groups to host community meetups, building networks that may not make headlines but fuel long-term participation.
What Needs to Happen Next
Momentum is building, but real change requires deliberate action.
Education must be broadened so women across the country gain the skills to thrive in Web3. Partnerships with women-led communities must be strengthened to create genuine pathways into the industry. And most importantly, representation in leadership must be prioritized. Women should not only join the table, but they should help shape the agenda.
I often think back to a recurring moment at conferences. When I sit on panels with five or six male peers, the questions for them are about regulation, business models, or innovation. The question for me is usually: “As a female CEO, how do you balance work and life?”
My answer is always the same: “Why don’t you ask them too? They also have families.”
We will know we have truly succeeded when women leaders are no longer defined by their gender, but by their ideas and impact. When the questions are the same, the opportunities are the same, and the voices at the table are many—not just a few.
The real question for all of us is this: will Web3 become just another boys’ club, or will we finally build a digital future where Filipinas, and women everywhere, stand as equals?