Crypto for CEOs: A survival guide to not sounding lost in 2026

POPULAR POST

Former Facebook and SpaceX communications executive Dex Hunter-Torricke to...

The Digital Marketing Association of the Philippines (DMAP), the leading organization known for its excellence and innovation in digital marketing, will spotlight the power...

It’s about time: women are claiming the web3 space

The world of crypto and blockchain has long been dominated by male voices. Globally, women still make up less than 30 percent of the...

Coins.ph and HashKey Group team up to launch 24/7...

Coins.ph, the leading cryptocurrency exchange and digital wallet in the Philippines, has announced a landmark partnership with HashKey Group, operator of Hong Kong’s largest licensed crypto exchange, HashKey Exchange

Sprout eliminates administrative bottlenecks for Filipino businesses with Sidekick...

Multi-functional AI platform delivers specialized Sidekicks for HR, payroll, management, and employee support—driving productivity gains of up to 40% while reducing operational bottlenecks across entire organizations.

Crypto Fight Night ONCHAIN® ignites the ring at Philippine...

One of the most thrilling experiences at Philippine Blockchain Week 2025 (PBW) is set to explode on June 10!

The new face of digital labor: Metaverse Filipino Worker

We’ve all heard of OFWs—Overseas Filipino Workers—who've long been hailed as the country’s economic heroes. But now, in the age of Web3 and digital...

There was a time when “blockchain” meant two things: either someone was trying to talk you into tokenizing your company shares by launching an ICO (illegal, as of now), or they were about to gamble your quarterly runway in a decentralized slot machine.

That time is over. Partly because people finally learned, but also mostly because the blockchain industry has matured and developed.

These past years, crypto was all about buying a dog coin at 3AM then retiring in Bali the next weekend. Now the memes are weaker. The conferences smell like suits. All the media talks about is regulation. And the most exciting thing happening on Ethereum now is… enterprise adoption.

Crypto isn’t cool anymore. It’s worse: it’s useful.

So now there’s some catching up to do. 

Underneath all that noise, actual financial infrastructure was being built. Things like:

  • USDC: A stablecoin backed by actual dollars, already integrated into Shopify, Visa, and Stripe. Also accepted in programmable money vehicles like decentralized lending, exchanges, and the derivatives market. 
  • Ethereum Layer 2s: Chains that settle instantly and cost less than a cent per transaction. Imagine if Visa had an API that didn’t charge you $100K to use.
  • Zero-knowledge proofs (ZKP) and other inventions in modern cryptography: ZKP is math that lets you prove to a system that you’re compliant without revealing any of your information.
  • Account abstraction: A fancy technology that makes blockchain apps feel like a normal app. Your users don’t even have to know they’re using crypto… just like nobody needs to know what ‘account abstraction’ actually means for them to sound smart saying it.

None of these will trend in the news. They’ll just quietly eat parts of the global finance and identity management stack while everyone else is still looking at the decentralized casino. 

Why am I so confident about this? Because it’s cost and time efficient. Adoption always follows efficiency. And after spending years down the tech rabbithole, onchain systems are the only architecture remotely equipped to handle the AI-powered, deep-faking, and API-calling goblin economy that’s already crawling out of the Internet.


You don’t need to become a cryptobro. God forbid. But you do need to know enough to avoid saying something catastrophically out-of-date in your next stakeholder’s meeting. Or worse, greenlighting a wildly overpriced blockchain proposal because no one in the room could tell the difference between real infrastructure and consultant-grade hot air.

Blockchain isn’t supposed to cost you more. It’s supposed to save you resources. Time. Security. Middlemen.

If someone tells you otherwise, ask better questions. And maybe… bring someone who understands cryptographic engineering and knows the limits of the technology. 

SAP You Can Fork

A lot of the tooling now feels like ERP for people who want complete transparency and flexibility. Want payment logic? Access control? New treasury rules? Just write and deploy it yourself.

The real upside for enterprise wasn’t decentralization. It’s composability. You can stitch together tools for payments, compliance, finance ops, and access management without begging five vendors to “align with us”. Sometimes it works beautifully. Sometimes it breaks in hilarious and public ways. And that brings me to another point: knowing when to use blockchain is much, much less important than knowing how you will implement it

You Missed Bitcoin. Ethereum’s Midlife Crisis Still Has Seats.

The funny thing is that the most radical crypto use case isn’t financial speculation but compliance.

Thanks to zero-knowledge proofs and programmable contracts, you can now prove you’re doing the right thing without disclosing everything you’re doing. Which, as your legal team knows, is the difference between due diligence and a subpoena.

Want to verify that a transaction came from a KYC’ed user? Done.
Need a public audit trail that no intern can “accidentally delete”? Easy.
Want your whole internal system to be seamlessly connected with global finance? Doable.

The same cryptography once used to hide things is now being used to prove things.

So, no, you don’t need to be early. You just need to stop being accidentally late.

And in crypto, being ignorant of its potential is not as dangerous as being ignorant of its limits. #

Subscribe to our newsletter

Its easy to be smart about crypto, allow us to send you weekly updates on digital assets, crypto, NFTs and fintech.

WANT TO KNOW MORE?

Coins.ph and HashKey Group team up to launch 24/7 remittance corridor...

Coins.ph, the leading cryptocurrency exchange and digital wallet in the Philippines, has announced a landmark partnership with HashKey Group, operator of Hong Kong’s largest licensed crypto exchange, HashKey Exchange

Sprout eliminates administrative bottlenecks for Filipino businesses with Sidekick Central AI...

Multi-functional AI platform delivers specialized Sidekicks for HR, payroll, management, and employee support—driving productivity gains of up to 40% while reducing operational bottlenecks across entire organizations.

Crypto Fight Night ONCHAIN® ignites the ring at Philippine Blockchain Week...

One of the most thrilling experiences at Philippine Blockchain Week 2025 (PBW) is set to explode on June 10!